Canadian actor Justin Long, known to many of us the “I’m a Mac,” guy from those anti-PC, 2000-era Apple commercials, has shown up in his first tech commercial in years, this time promoting Huawei’s new hardware. The new commercials represent Huawei’s attempt to break out into more international markets, to fulfill its goal to become the No. 1 smartphone manufacturer in the world by 2021.
The ad agency behind the campaign even wanted to highlight Long’s past relationship with Apple in its new line of ads, but Long reportedly convinced the company to go with a more subtle approach.
In fact, Grizzel says the original concept “was a much more emboldened approach to call out the previous relationship with Apple,” but that Long and the client encouraged them to find “a nice middle ground where that idea is inferred as opposed to explicitly stated.” […]
“The storyline for the video series positions Justin as a new director providing guidance to a series of Huawei products as they are looking to break into the market and make their mark,” she said. “There is no doubt that Justin’s history as a pitch-man for Apple adds a nice subtext to the videos and builds on Huawei’s challenger position in the market.”
Long’s first spot, “The Interview,” features Long interviewing with a Mate 9 for the opportunity to direct Huawei commercials. The ad is fairly different from Apple’s “Get a Mac” campaign, but it does feature the same light humor used to highlight Mate 9 features.
Just incase you forgot about these great spots: