In a long and wide-ranging interview with Lilian Garcia on her podcast, Making Their Way To The Ring, WWE Raw GM Mick Foley spoke about the problems Raw faces as a three-hour show, and also noted that the family-friendly direction WWE has taken since the Attitude Era can put Raw a disadvantage late at night.
“Even though SmackDown has been kind of like the Internet darling, I believe that if they had three hours instead of two, they would find out that it’s tough to be a darling when you’ve got that massive three-hour anchor around your neck.
… It’s really difficult, and it makes it tough for people to watch an entire show, especially when you realize that a good portion of the audience is going to bed before the end of the show.
Sometimes we try to look into the reasons why the third hour doesn’t perform as well as the first two, and I’m like ‘well that’s because people go to bed!’ There are a lot of kids. A lot of our audience… especially, other people have brought up the difficulty in trying to compete in other shows that are not restricted by the PG format. No one else at 10:30 p.m. is a PG show. I won’t say that across the board, but most other programs aren’t trying to compete within those confines.
I love, for example, Full Frontal with Sam Bee. I just love her show. And they’re allowed to curse on that show! And that’s basic cable.
We don’t curse. We can’t even say a-s-s anymore unless you’re The Rock or Steve [Austin] returning.”